Trolls and spams can be annoying if you’re a brand on social media. But it can also be a clever way in engaging your customers. Have a read.
The deployment of Marketing Analytics have come a long way and have shown tremendous impact in organisational performance. This is evident in GE’s recent integration of the digital frontier – The Industrial Internet.
The controversial debate by Professor Mark Ritson brings out several strategic implications for the 21st century marketer. Read more to find out!
Brands come up with many ideas and campaigns. But only some get spread and shared by consumers. This blog explores the impact of 6 STEPPS that would make the next big idea!
Being part of a brand community and acting in certain ways trigger value, or does it? Find out how Apple and Samsung community members live by such ‘common’ practices!
People use social media for a variety reasons. Here’s a blog post to find out where you fit within Facebook, Instagram and Snapchat.
Viral Marketing a central phenomenon in recent marketing literature serves as a dynamic, yet hypocritical approach in promoting one’s brand on social media. This blog based on an article written by Kaplan and Haenlein (2011), takes you through the essence of viral marketing and depicts 3 distinct real world viral marketing campaigns.