Marketing Analytics: GE’s ultimate analytical move!

The deployment of Marketing Analytics have come a long way and have shown tremendous impact in organisational performance. This is evident in GE’s recent integration of the digital frontier – The Industrial Internet.

The ‘Social’ in Social Media

The controversial debate by Professor Mark Ritson brings out several strategic implications for the 21st century marketer. Read more to find out!

Viral Marketing, the good, bad and ugly!

Viral Marketing a central phenomenon in recent marketing literature serves as a dynamic, yet hypocritical approach in promoting one’s brand on social media. This blog based on an article written by Kaplan and Haenlein (2011), takes you through the essence of viral marketing and depicts 3 distinct real world viral marketing campaigns.